Ulta apologizes for ‘insensitive choice of words’ about late designer Kate Spade

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This story discusses suicide. If you or someone you know is at risk of suicide

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please call the U.S. National Suicide Prevention Lifeline at 800-273-8255

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text HOME to 741741 or go to SpeakingOfSuicide.com for additional resources.

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Ulta Beauty has issued an apology after an email was sent to customers inviting them to

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with late fashion icon Kate Spade, who died by suicide in 2018 at age 55

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The beauty brand's initial email, sent Sunday, included the subject line, "Come hang with Kate Spade" followed by heart emojis

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The body of the email contained information about Kate Spade's perfume "Sparkle".

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The beauty brand sent the email May 1, the first day of Mental Health Awareness Month

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Ulta Beauty apologizes for ‘Come hang with Kate Spade’ promotion

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